A CONSULTING & MARKETING FIRM - Wine, Spirits & Beer

FERMENTRAS

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India is a vast and flourishing opportunity for the international wine and spirits industry,

and while the market for premium wine & spirits is one of the fastest growing in the

world, high taxes and complex legal structures unique to each of the 29 states and 7

union territories makes the process tedious.

This coupled with a highly conservative

drinking culture makes it almost 

overwhelming for companies

to reach the target consumer.

Fermentras has a rich

understanding of

the wine & spirits

industry

in India

and

beyond.

We aim to make your

journey to India, effortless and prolific.

We effectively “manufacture, distill and bottle" your India experience, for you.

 
 

PRODUCTS 

BULK BOURBON
BULK RUM
INDIAN MALT SPIRIT
INDIAN GRAPE SPIRIT
BULK BRANDY
BULK COGNAC
BULK WINE
 
 
 
Liquid Sunshine

A specialist marketing and communications company, born out of the love for whisky.

PARTNERS

DiVitas Capital Advisors

Divitas Capital is an independent financial advisory company, providing customised solutions in the areas of financial advisory, capital markets and wealth management.

Vinovie International LLP

Vinovie is a Sales & Marketing company
focussed on building International &
DomesticBrands (Wines/Spirits/Beer).

TEAM

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Rukn was the Managing Director for Remy Cointreau responsible for the Indian Subcontinent & Gulf  from 2009 to 2015 and was instrumental in setting up a distillery in a Joint Venture to produce India’s most premium Brandy ‘Janus’ with Sula Vineyards. Prior to this, he was the Asst. Vice President at Pernod Ricard India and over the years managed the Wine business, Import  Division (BIO) & Export of IMFL brands to the Gulf & African markets. He also setup the successful ‘Nine Hills’ Winery for Pernod Ricard in India. Rukn has previously worked with Nestle, E&J Gallo Winery and the Oberoi Group of Hotels.

Over the years he has launched several wine & spirit brands in India including LXIII Cognac, Jacob’s Creek Australian Wine, Mount Gay Rum, Metaxa Brandy, St. Remy Brandy, Piper Heidsieck Champagne etc.  He is currently the Vice President of India’s ‘Wine Society’ and a judge for ‘Sommelier India’. 

RUKN LUTHRA
Founder & Managing Director
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 Set up DiVitas Capital, a boutique investment banking and family office in August 2006. Was a Principal with AF Ferguson & Co. (KPMG affiliate) until KPMG was set up in 1993 when he joined them. Arjun spent two years with KPMG in London and was admitted as a Partner in 1996. He set up KPMG’s Corporate Finance business in Delhi in 1997, then co-founded a high technology services start-up funded by venture capitalists, returned to Investment Banking with ANZ Investment Bank in Mumbai as Head of Mergers & Acquisitions (2002-05).
Arjun has significant experience as an auditor, on due diligences, as a banker and as a deal maker. 
 

ARJUN SAWHNY
Chief Financial Advisor

Served as Director - Manufacturing at Seagrams (India) from 1996 and was appointed to the company's Executive Committee. Was promoted as Vice President – Manufacturing upon the acquisition by Pernod Ricard
Purwez headed Pernod Ricard's Manufacturing Department for over fifteen years, during which they produced some of the most successful brands in their respective categories in the Indian Liquor Industry and grew in size from 4 mm to over 17 mm (9Litre) cases per annum, within a span of eight years. Retired as Executive Vice President - Manufacturing in 2011.

PURWEZ PATEL
Technical Advisor

Deepak Suri is a Tokyo based business, brand & marketing specialist. An International business manager with strong interpersonal and consultative skills to build strategic alliances in support of key business initiatives, as well as, entry into newer markets.

Previously he worked at Shell in Sultanate of Oman, United Kingdom and Vietnam in various leadership roles at local, regional and global level. A unique leader who straddles the East and the West with equal ease

Deepak is a specialist in developing marketing, brand and communication strategies in emerging and developed markets. He has over two decades worth of experience in building B2B and B2C brands across Africa, Asia, Europe, Middle East, South Asia and Far East.

DEEPAK SURI
International Business Advisor
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Avishek is incredibly passionate about consumer businesses and is proud of the two decades that he has spent creating desirable brands with companies like Grey Worldwide, Bacardi, Pernod Ricard, United Spirits & Diageo. In his last stint, Avishek was the Marketing Director of Diageo, South East Asia. Prior to this, he was the Business Head of the Premium division of Diageo India. While his most exciting project was the launch of Johnnie Walker House, Singapore – his biggest achievement was driving the stellar growth of Diageo’s premium business in India. Under his leadership, the business grew a whopping 7 times in 5 years. He was instrumental in driving the phenomenal transformational story of Black Dog - a fledgling brand - to the world’s fastest growing scotch. Avishek, now, uses his expertise in breakthrough marketing & business development to guide medium size companies in their journey.

 

AVISHEK (Bambii) DAS
Marketing Advisor
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With 30 years industry experience, Ronan has formidable expertise and insight in the global beverage alcohol sector. 
Career highlights include 16 years with Irish Distillers Pernod Ricard developing the Jameson and Bushmills Irish Whiskey brands throughout the Americas, Africa, Asia Pacific and in key Southern, Central & Eastern European markets, as well as Global Travel Retail. From 2013 to 2016, he launched Kerrygold Irish Cream Liqueur for Ornua in the U.S., Germany, France and Denmark. 
Through his business development consultancy, Next Step International, established in 2007, Ronan provides guidance to and sets up route-to-market for beverage alcohol businesses in Europe and North America. Current clients include Heaven’s Door American Whiskey, Hinch Distillery Irish Whiskey, Luxardo liqueurs from Italy and Shevet Craft Beer from Israel.
Ronan holds a B.A. (hons) in International Marketing & Languages from Dublin City University and is a member of the Institute of Sales Management (London).

Ronan Gillespie
International Business Advisor
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